Significantly improved trading functions at China Mobo
Release time：
2017-07-20
In the first half of this year, China's motorcycle industry produced and sold 11.6291 million and 11.7381 million motorcycles, a year-on-year decrease of 11.41% and 10.82%, the lowest level in the same period in 6 years .... Breakout. "
In the first half of this year, China's motorcycle industry produced and sold 11.6291 million and 11.7381 million motorcycles, a year-on-year decrease of 11.41% and 10.82%, the lowest level in the same period in 6 years .... Breakout. "
From October 11 to 14, the 11th China International Motorcycle Fair (hereinafter referred to as MOFCOM), in order to comprehensively improve the trading function of the exhibition, dealer organizations and end-user invitations became the top priority. This year's exhibition covers more than 10 provinces and cities across the country. Buyer organization in large markets with a focus on the central and western regions has been rolled out in an orderly manner. The more than 10 vehicle brands gathered in the motorcycle sales area have become concentrated purchases by industry users. aims.
Double the number of buyers in the large market
"Last year's Motor Expo, I invited more than 100 dealers to the conference. It feels very good. It represents the development of the entire industry and is the industry's weathervane." Boss Hu of Kunming New Asia Kangsheng Trade City said at the last exhibition The gains are still memorable. In the eyes of Mr. Hu, the Mobo Expo has not only become an important platform for brand building in the market, but has also built a business platform for the well-known motorcycle brands and parts companies to focus on attracting investment in the large motorcycle market.
According to statistics, in the last exhibition, there were 368 exhibitors of motorcycle parts and components. The exhibited parts and accessories are complete, covering important spare parts types of motorcycle accessories and aftermarket. Motorcycle and electric vehicle exhibitors reached 50. Home, major Chinese motorcycle brands such as Haojue, Zongshen, Longxin, Jialing, etc. all participated in the exhibition.
At this year's Expo, the scope of buyers' organizations in large markets has been further expanded, focusing on more than 10 provinces and cities including Guangzhou, Guangxi, Yunnan, Guizhou, Zhejiang, and Jiangsu. At the same time, all provincial-level first-level agents and merchants will be invited this year. In addition, the organizing committee has also established contacts with dealers at district and county levels. From the aftermarket feedback, OEMs are also willing to set up general agents in the secondary and tertiary markets to reduce intermediate links, and new growth points will also appear in lower-level regional markets.
At present, the New Asia Kangsheng Trade City and Kunming Dajinma Motorcycle Distribution Center have initially determined to organize large-scale merchants to appear at the exhibition. It is expected that buyers and dealers in the after-sales parts market will exceed 10,000 people. The Expo has become an important platform for enterprises such as parts and components to expand their distribution channels.
It is worth mentioning that in order to open up the domestic motorcycle supporting market, the organizing committee has made efforts to strengthen the invitation of motorcycle dealers through invitations from OEMs and media. When inviting dealers, we will focus on strengthening the invitation to a total of 14,191 dealers in Guizhou, Hubei, Hunan, Guangxi, Sichuan, Yunnan, and Chongqing through telephone and letter delivery.
Open a motorcycle sales area and focus on improving the trading function of the Expo
"China Mobo is transforming from a brand-based platform to a comprehensive display platform that integrates brand display, product sales, and cultural dissemination. Mobo's full coverage of the three major markets of the aftermarket, supporting markets, and foreign markets The pattern has been fully established. "The significant enhancement of the trading function of the Expo has greatly pleased Wang Wei, the person in charge of the organizing committee.
This year's Motor Expo, the outdoor plaza has opened a sales area of thousands of square meters for motorcycles. Haojue, Chunfeng, Zongshen, Nanmo and other more than 10 motorcycle brand distributors gathered together to launch a wide range of industry users. On-site sales and group purchase services. At that time, the audience can buy motorcycles of various brands at preferential prices in the on-site sales area, so that motorcycle manufacturers, dealers and end users can fully cooperate.
The organization of end-users is quite critical. Visitors to this exhibition will be extended to the subdivided fields of various motorcycles. While strengthening the display of new products and new technologies of China Motor Expo, it will further expand the trading functions of Motor Expo. The end users of the organizing committee invited and locked users in the special motorcycle industry such as the oil industry, power industry, exploration industry, and disaster prevention systems, users in the postal express delivery, newspapers and periodicals, and barreled water distribution vehicles and motorcycle industries. Individual users of vehicles and motorcycles for concentrated township users and individual users of leisure and entertainment motorcycles, mainly motorcycle clubs and motorcycle enthusiasts
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